New partnership with Leicestershire CCC

Leicestershire County Cricket Club and the Cricket Supporters’ Association launch the BIG Cricket Survey

 We are super excited to be announcing this new relationship with Leicestershire CCC as part of our Every Cricket Fan initiative. This ground breaking partnership is designed to ask everyone across the county of Leicestershire what they think about cricket.

The BIG cricket survey and research project forms part of the Equality, Diversity and Inclusion work at Leicestershire CCC which is focusing on ensuring the club is a safe place for fans, players, and staff no matter what your background, sexual orientation, faith, race, or other characteristic and is undertaking work to create the #foxesfamily. To assist in moving this forward, the research will generate knowledge and understanding as to where cricket sits as a sport amongst the 56 nationalities found within the county.

The survey – FOUND HERE – is designed to look at all aspects of the game to gain a whole understanding of where cricket sits across all communities. The survey focuses on improving the understanding of how sport and cricket fits within the communities and wider society, as well as looking at the situation for individuals and within family structures. Barriers will also be examined to understand how entry and experiences impact on both a participation and spectator level.

Leicestershire County Cricket Club CEO Sean Jarvis said: “This survey is incredibly important to us, to not only engage with the diverse communities across the county, but for us to improve our understanding of how they interact and participate with cricket. 

“All views shared in the survey will help shape the future of what we do here at the club and so we are asking everyone to share it as widely as possible, within your communities, to encourage as many people as possible to complete the survey. Leicestershire CCC is a club for everyone, and we are committed to improving our engagement with residents”.

Becky Fairlie-Clarke, CEO of the Cricket Supporters’ Association added, “We are over the moon to have partnered up with Leicestershire CCC and it is clear that Sean and his team are very focused on not only finding out how existing fans engage with the game but also seeking to understand what potential or new fans think and how they can make sure this new audience feels included, welcomed and part of the #foxesfamily.The research will help draw out insight and knowledge to be used across all of the work at Leicestershire CCC and at Grace Road.”

Please take the SURVEY and share amongst your family and friends whether they love the game or not. It’s only by gaining as many responses as possible from people across Leicestershire that we can create a true picture.


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